The story

Built because the other tools got in the way.

I manage content for a handful of brands. Nothing huge — a few hundred posts a month across a handful of platforms. Buffer was too bloated. The cheaper alternatives were missing things I actually needed. So I started building Mewly.

The goal is simple: a tool that stays out of your way. You open it, draft a post, pick the accounts, set a time, and move on. No dashboard full of charts you never read. No five-step onboarding before you can write your first post.

Mewly is brand-first — everything is organized around the brands you manage, not the platforms. Connect your accounts to a brand, build your schedule under that brand, and keep things separate when you're juggling more than one client.

I'm building this in public. The roadmap changes based on what I actually run into while using it myself. If something annoys me, I fix it. If a feature is rarely used, it doesn't make the cut.

What we're building toward

  • A clean calendar view that doesn't lie to you about your schedule
  • An API-first design so tools and agents can post on your behalf
  • Support for the platforms that actually matter for your brand

Follow the build

I post updates, decisions, and the occasional mistake on X. It's the best way to stay in the loop and shape where Mewly goes next.

Follow on X